In the words of Apex Coffee Imports: "La Palestina’s story began over 40 years ago when the patriarch, Don Juan Alarcon, purchased a remote land above the village of El Triunfo in the San Jose de Alto district in Cajamarca. Don Juan's sons now took over the farm operations and managed their respective lots. La Palestina is the largest farm in the Origin Coffee Lab network, with 11 hectares split across seven parcels. The family collectively picks and processes coffee during the harvest to maximize efficiency. They each have their specializations within the cultivation and processing chain. Overall, this has led to consistent quality results while opening doors for experimentation."
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